See who qualifies for Pay It Forward.

To be eligible for a Pay It Forward grant, applicants must meet the following criteria:


Applicant must be a legal resident of the United States currently residing in an eligible designated market area (DMA). The participating DMAs include Albany, Alpena, Austin, Bolivar, Buffalo, Central NY, Charlotte, Cincinnati, Cleveland, Columbus, Dallas/Ft. Worth, Dayton, Dyer, Evansville, Flint, Greensboro, Greenville, Ashville, Honolulu, Huntsville, Kansas City, Lexington, Los Angeles, Louisville, Marquette, Myrtle Beach, Milwaukee, Montgomery, New York City, Orlando, Paducah, Raleigh, Rochester, St. Louis, Southwest Ohio, Tampa, Tuscaloosa, and Terre Haute.


Applicant’s business must have been in operation for at least one year as of the application date.


Applicant must not have an active or pending bankruptcy.


Applicant’s business cannot have done any advertising with Spectrum Reach in the past thirteen months.


The business cannot be a competitor of the Sponsor (including its Spectrum, Spectrum Business, or Spectrum Reach divisions), as determined by the Sponsor.


The business must be a for-profit organization.


The business must be legally registered to operate in an eligible market.


Preference will be given to any business that is 51% owned, operated, and controlled by an ethnic/racial minority, which may include Asian American, Black/African American, Hispanic/Latinx, Native American, or Pacific Islander.

Pave the way for a brighter future for your business.

Interested in participating in Pay It Forward? Get in touch with one of our local experts to see if you qualify for a complimentary TV and streaming ad campaign.

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