Business Insights

You now have access to industry-leading content featuring top insights on how to make your business thrive. Check out these resources to learn the right ways to set your business up for success, including video clips from customers who share their experiences in their own words.

Featured Pay It Forward Alumni Story

Spreading the Good

Spectrum Reach and the Pay It Forward program helped GO(O)D Apparel’s Donny Harper in Cincinnati, Ohio to reach his community and grow his business through his very own TV commercial.

Webinar

Building Your Marketing and Advertising Plan

Learn how a marketing plan is different from a campaign—and how to build an effective one.

Watch Webinar

Article

Spectrum helps rural businesses during Small Business Week

For the second time in three years, Spectrum is making a big investment in small businesses across Ohio.

Championing Entrepreneurs

Celebrating Black History Month

Saluting Black business leaders in our Pay It Forward community

Article

Get the Best Results from Your Advertising Investment

Follow these Three Steps to Deliver ROI you can Measure. Know Your Goals. Right Media Mix. Right Audiences.

Webinar

Let’s Get Creative!

Learn to develop your creative story, and produce a commercial that drives action.

Watch Webinar

Championing Entrepreneurs

Celebrating Asian & Pacific Islander Heritage Month

Saluting business leaders from the Asian and Pacific islands in our Pay It Forward community.

Pay It Forward Success Story

Making Go(o)d on a Business Plan

See how Cincinnati’s Donny Harper reaches his community and keeps his good attitude.

VIDEO

Daymond John on Making a Difference

The star of Shark Tank shares a valuable lesson from his daughter about creating an impact in the world.

Entrepreneur

Daymond John’s Magic Words:

Daymond John reveals his secret to keeping teams connected to the mission more than the money.

Championing Entrepreneurs

Celebrating Pride Month

Saluting LGBTQ+ business leaders in our Pay It Forward community.

Pay It Forward Success Story

Expanding Their Reach

See how Spectrum Reach helped BFLO Hydration in Buffalo, New York double their client base (and more) through our Pay It Forward Program.

INC.

The Five Types of Business Partners You Need to Scale Your Business

Finding partners was intimidating and challenging, but it was essential to the success of the business.

CHARTER

Spectrum Community Investment Loan Fund

The Spectrum Community Investment Loan Fund is committed to providing loans through community development...

VIDEO

Creating Your Own Business Success with Nely Galan

Nely Galan talks about success for your small business through difficult times.