Business Insights
You now have access to industry-leading content featuring top insights on how to make your business thrive. Check out these resources to learn the right ways to set your business up for success, including video clips from customers who share their experiences in their own words.
Featured Pay It Forward Alumni Story
Spreading the Good
Spectrum Reach and the Pay It Forward program helped GO(O)D Apparel’s Donny Harper in Cincinnati, Ohio to reach his community and grow his business through his very own TV commercial.

Championing Entrepreneurs
Celebrating Hispanic Heritage Month
Saluting Hispanic business leaders in our Pay It Forward community.
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Article
Spectrum helps rural businesses during Small Business Week
For the second time in three years, Spectrum is making a big investment in small businesses across Ohio.
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Championing Entrepreneurs
Celebrating Black History Month
Saluting Black business leaders in our Pay It Forward community
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Article
Get the Best Results from Your Advertising Investment
Follow these Three Steps to Deliver ROI you can Measure. Know Your Goals. Right Media Mix. Right Audiences.
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Let’s Get Creative!
Learn to develop your creative story, and produce a commercial that drives action.
Watch Webinar
Championing Entrepreneurs
Celebrating Asian & Pacific Islander Heritage Month
Saluting business leaders from the Asian and Pacific islands in our Pay It Forward community.
Read MorePay It Forward Success Story
Making Go(o)d on a Business Plan
See how Cincinnati’s Donny Harper reaches his community and keeps his good attitude.
VIDEO
Daymond John on Making a Difference
The star of Shark Tank shares a valuable lesson from his daughter about creating an impact in the world.
Entrepreneur
Daymond John’s Magic Words:
Daymond John reveals his secret to keeping teams connected to the mission more than the money.
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Building Your Marketing and Advertising Plan
Learn how a marketing plan is different from a campaign—and how to build an effective one.
Watch Webinar
Championing Entrepreneurs
Celebrating Pride Month
Saluting LGBTQ+ business leaders in our Pay It Forward community.
Read MorePay It Forward Success Story
Expanding Their Reach
See how Spectrum Reach helped BFLO Hydration in Buffalo, New York double their client base (and more) through our Pay It Forward Program.

INC.
The Five Types of Business Partners You Need to Scale Your Business
Finding partners was intimidating and challenging, but it was essential to the success of the business.
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CHARTER
Spectrum Community Investment Loan Fund
The Spectrum Community Investment Loan Fund is committed to providing loans through community development...
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Creating Your Own Business Success with Nely Galan
Nely Galan talks about success for your small business through difficult times.