Business Insights

You now have access to industry-leading content featuring top insights on how to make your business thrive. Check out these resources to learn the right ways to set your business up for success, including video clips from customers who share their experiences in their own words.

ARTICLE

Developing Your Most Valuable Resource: Relationships

Daymond John discusses how to build and maintain the most important resource any business can have—relationships.

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Pay It Forward Success Story

Making Go(o)d on a Business Plan

See how Cincinnati’s Donny Harper reaches his community and keeps his good attitude.

ARTICLE

Making the Connection with Customers

by Daymond John

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VIDEO

Daymond John on Making a Difference

The star of Shark Tank shares a valuable lesson from his daughter about creating an impact in the world.

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Championing Entrepreneurs

Celebrating Asian American and Pacific Islander Heritage Month

Saluting Asian American and Pacific Islander business trailblazers...

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Championing Entrepreneurs

A Tribute to Our Black Business Leaders

Applauding their great accomplishments.

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Championing Entrepreneurs

Celebrating Native American Heritage Month

Business, community, and culture go hand-in-hand at Legends Casino in Toppenish, Washington.

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Championing Entrepreneurs

Celebrating Hispanic Heritage Month

Saluting Hispanic business trailblazers in our Pay It Forward community.

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Entrepreneur

Daymond John’s Magic Words:

Daymond John reveals his secret to keeping teams connected to the mission more than the money.

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Championing Entrepreneurs

Celebrating LGBTQ+ Business Trailblazers

Spotlighting business leaders from our “Pay it Forward” program.

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Championing Entrepreneurs

Celebrating Women Entrepreneurs

Learn the secrets of their success.

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WHITE PAPER

5 Quick Tips for Advertising Success

Work with your Spectrum Reach Account Executive...

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Pay It Forward Success Story

Expanding Their Reach

See how Spectrum Reach helped BFLO Hydration in Buffalo, New York double their client base (and more) through our Pay It Forward Program.

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ARTICLE

Campaigns, Not Commercials: Thinking Holistically About Advertising

Four questions to help you plan an effective TV...

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EBOOK

Advertising & Marketing 101

Navigate the media maze so you can see big results from your advertising investment.

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INC.

The Five Types of Business Partners You Need to Scale Your Business

Finding partners was intimidating and challenging, but it was essential to the success of the business.

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CHARTER

Spectrum Community Investment Loan Fund

The Spectrum Community Investment Loan Fund is committed to providing loans through community development...

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VIDEO

Creating Your Own Business Success with Nely Galan

Nely Galan talks about success for your small business through difficult times.