Our Pay It Forward program is our commitment to provide equitable opportunities and advertising resources to small businesses. Since 2021, we’ve empowered over 2,000 multiculturally-owned businesses with grants to access best-in-industry advertising tools, innovative creative services, and valuable resources.
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Each small business we select gets a complimentary TV & streaming advertising campaign and commercial, as well as educational resources, mentorship, and inspiring connections to other entrepreneurs in a vibrant community. It’s a big part of our effort to support the local businesses where we live and work.
in media, resources, and creative services.
in small business grants.
Featured Pay It Forward Alumni
We’re proud to highlight Donny Harper of GO(O)D Company in Cincinnati, Ohio, as one of the very first members of the Pay It Forward Program. Donny partnered with Spectrum Reach to create a commercial and get his business on TV. Spectrum Reach helped him reach his community and spread the good word about his business—and his good attitude.
Pay It Forward is Spectrum Reach's commitment to inspiring and growing underserved businesses. The program awards grant packages to multiculturally owned businesses nationwide. These grants include
Since 2001, over 2,000 diverse grantees have received more than $50M in media and services through Pay It Forward. In 2024, 250 additional businesses will be empowered through grant awards.
The program fulfills Spectrum Reach's commitment to foster growth and opportunity within diverse communities.
Spectrum Reach is committed to supporting the economic growth of all small businesses, while advancing the objectives of diversity, equity, and inclusion, as well as community investment.
We welcome applications from multiculturally owned businesses. For detailed eligibility, visit our Terms & Conditions.
From advertising grants to educational resources, the benefits are designed to propel your business forward. Check out our About page for more.
To be eligible for a Pay It Forward grant, applicants must meet the following criteria:
Meeting these eligibility requirements allows you to submit an application for consideration in the Pay It Forward program grant selection process.
The Pay It Forward grant recipients are carefully selected through a competitive review process. Applications are evaluated by a selection committee based on these criteria:
Applications are scored by the review committee across these qualification areas. Top applicants that best meet the criteria will be selected to receive a 2024 Pay It Forward grant package.
The process is designed to identify motivated and deserving multicultural businesses that demonstrate need, readiness for growth, and commitment to community. If you have additional questions on the selection process, please contact our team.