Committed to Seeing Our Communities Thrive

Since launching Pay It Forward in 2021, Spectrum Reach has invested more than $50 million in advertising and resources, and has helped over 2,000 multicultural business owners in 36 states. Businesses range from local coffee shops and restaurants to daycare facilities and law firms—all getting critical support to help their business thrive, including free advertising and creative services, mentoring, and educational resources.

Grant recipients receive resources including:

Free TV and streaming advertising.

An original 30-second commercial.

Best-in-class support from local marketing experts right in the community.

On-demand educational resources and top-level industry insights.

Opportunities to network and learn at invitation-only events with peers.

“Local businesses and entrepreneurs form the backbone of the communities where we live and work. Simply put, when businesses thrive, so do their communities. The Spectrum Reach Pay it Forward program provides opportunity and access to media and marketing expertise that will help them succeed.”

– Michael Guth, Senior Vice President, Marketing, Spectrum Reach

Pay It Forward Success Story

Expanding Their Reach

See how Spectrum Reach helped BFLO Hydration in Buffalo, New York double their client base (and more) through our Pay It Forward Program.

Pay It Forward in the News

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